“Not only is the title an attention grabber, it is another brilliant piece of work from the fable Grand Master himself, Patrick Lencioni. Like many of Patrick's books this is a timely and somewhat thought provoking approach to consulting, coaching, sales and marketing, and for anyone who is a service provider. It is a discovery of what true vulnerability and transparency looks like in action. It challenges the way most service providers would approach dealing with customers as it requires a huge level of trust and willingness to do what is right for the customer, even if that means potentially losing the business. The best part is it is doing all this without fear, which is usually at the heart of why many service providers hold back and don't take risks..pure fear. So, as one review of this book states: "Put your feet up, check your ego at the door, and read Getting Naked.
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– Len Huckabay |
